2019 年 2 月 5 日 - Google 幫助環聊筆記

27:33 - 算法是否可能將負面因素與人或組織相關聯，然後降級與同一人相關聯的不相關網站？

基本上就像我們在購車技巧方面遇到了問題，然後我和我的一個合作夥伴有一個與石蟹釣魚相關的愛好類型網站，當我們把它放上去時，它在任何相關方面都排名前三，然後有點從排行榜上消失了。 我們在網站管理員幫助論壇上發布了一個問題，在短短幾分鐘內，主要貢獻者都開始關注該網站與汽車購買提示相關的事實，所以我想看看是否有可能以某種方式附加了某種負面含義對我們個人而言。

回答 28:27 - 我無法想像我們的算法會說，你個人有什麼東西會說，哦，這傢伙又來了。 因此，通常情況下，如果我們看到一個網站，並且它是一種相互關聯的網站集，這些網站都有問題，那麼這可能是某些問題或算法出錯了哦，我們必須小心，所有這些網站都有問題，所以也許這個新網站也是這個集合的一部分的網站也有點棘手。 但是，如果這些網站只是在同一個所有者的同一台服務器上，那通常不是問題。 當它進入門口頁面的方向時，它通常也是一個更大的問題，也許你正在為全國數百個不同的城市創建一個新網站，並且基本上所有這些頁面都是相同的，就像所有網站都是一樣的，並且這就是我們的算法可能會說的東西，這對我們來說似乎沒有多大價值。

問題 31:33 - 基本上這些頁面會發生什麼，這些頁面是我們網站上的用戶正確選擇他們的生物學事物的結果，因此他們選擇了與之相伴的基因和試劑的配置，發生的事情是我們創建了一個搜索頁面有效，這是一個過濾過程，我們創建一個搜索頁面，然後它當然會引用一個產品頁面，然後他們點擊那些推薦那些過濾的頁面最終會定期出現在 Google 網站管理員工具中，你知道不只是幾個。 It happens thousands at a time and so one of the things we were wondering is we do have it in our robots.txt file and we believe it's correct is there do we need to do I'll call it belt-and-suspenders and also make those a no index you know command at the beginning of the page or something like that that would help that? It just it makes it difficult to use webmaster tools sometimes when it's full of that kind of information. Finding the needle of the things we really have to take care of is difficult by the sometimes over-enthusiastic webmasters tool of capturing everything we do.

We'll see I'm in either mostly in the performance the new performance tool and it will be you know an anomaly or soft 404 one of those two because it tries to go back and find it and of course you can't find it.

Answer 33:16 - So noindex would be an option here as well but then you would have to take it out of the robots.txt so that we can see the he no index. I wonder if that's already happening to some extent here because we we wouldn't be flagging it as a soft 404 in search console if it were completely blocked by robots. So that's something where maybe we're already able to kind of crawl those pages and then we say oh we probably don't need to index these therefore we'll let the webmaster know that we kind of stumbled upon them. So that might be something to double-check that they're actually blocked by robots.txt.

Question - We're pretty sure it also happens and then they disappear and then it happens and disappear. So maybe it's just a matter of that the processing time in between the two. We just they don't, I mean, they're not really pages so we don't want them in the index because they have no title, no h1, none of that stuff because they're really not pages. They're just the results of a user asking to configure a gene and one of our products.

Answer 34:40 - Yeah so in in that case I would just leave them in the robots.txt leave them blocked. I think that's perfectly fine. There's no real way to kind of block them from appearing at all in search console but I think having them the robots.txt file is perfectly fine.

Question 35:00 - By the way when are they gonna put the robots.txt tester tool in the new Webmaster Tools?

Answer 35:06 - I don't know we haven't announced that yet but we're trying to be a little bit ahead of turning things down so that people have a chance to move to something new. To move the new tools in search console. So as soon as we we have more plans on what is happening there we will let you know. I think this is one of those tools that that make sense to keep. So since we haven't announced that we're turning it off I imagine it'll just come with the new switch to console over time.

Question 35:47 - I have a client going through a site migration it's a large enterprise website where they're going from multiple subdomains to one and right now individual business pages and content is across several branded subdomains. Each business has the same template with you know one main page and several sub pages and the single domain experience will consolidate that business template down to maybe one or two to three pages there's a lot of content consolidation. They'll be doing this in in phases you know and it'll still be a large-scale but since we're talking about so many multiple page experiences going down to one potentially. For those to be retired or redirected business business pages on old sub domain I've been thinking they should intentionally orphan those first before pushing through so many redirects at once to the new consolidated experience. Almost to let the dust settle but is it the right approach or is it just best to redirect those old pages the new relevant and compact experience and then let the dust settle from there?

Answer 36:46 - I will just try to go with the final state as quickly as possible. So instead of creating this temporary situation where things are neither the old one or the new one, I would try to just redirect to the new ones as quickly as possible.

Question 37:49 - If it's dynamic surveying and a site owner wants to set up an amp page also with the same URL and a desktop page does he need to add an amp HTML page so the same URL for mobile desktop and amp?

Answer 38:00 - So I think first of all you wouldn't be able to use the same URL for mobile and amp if you're serving different HTML because the same user would be going through that page and you wouldn't know which content to serve so that I think wouldn't work. However you can of course make an AMP page and just say the amp page is my normal page that's a perfectly fine set up. For example in the new WordPress AMP plug-in I believe there's an option I don't know it's called native amp I think. Where basically your website is purely an amp page and that's that's a perfectly fine setup. So in a case like that you would I believe set the amp HTML tag to the same URL so that we know this is meant to be the amp page you would also set the canonical to the same URL so that we know this is the canonical that you want to have indexed and then we'd be able to pick that up.

Question 39:08 - Do backlinks help in the rankings of videos in the Google Search carousel?

Answer 39:13 - So we use a number of factors when it comes to ranking and that does include links. So it's something where I would be wrong to say like we we don't use links at all. However we do use like I don't know over 200 factors for crawling indexing and ranking so focusing on links alone doesn't really make sense. So that's something where good content traditionally picks up links on its own and if you're creating video content on your website and all of that is generally also interlinked within your website so over time these things kind of settle down on their own. It's not that you need to explicitly build links so that you can show up in a video carousel I think that would make a sense.

Question 40:06 - How does Google treat site wide navigational links that are hidden on mobile resolution in responsive pages but visible on desktop.

Answer 40:13 - We would really follow it was normally so I don't see any problem in that. That said if your website is hard to navigate on mobile then users who are for large majority of the sites are mostly coming on mobile will have a hard time navigating your website and will have a hard time kind of finding your other good content. So I would certainly make sure that any UI that you have available on your website is also available in some form or another for mobile users.

Question 40:48 - Recently we learned that many of our pages have not been shown in Safe Search Results these pages are mostly destination pages of cities and countries. I've been keeping track of some of the keywords for example: Gay Barcelona or generally gay destinations anywhere. In the past five days of Barcelona index page showed up in first position on safesearch but then has disappeared from Safe Search now. We always make sure that there's no explicit image or profanity in the content but it hasn't guaranteed her position and safe search results. Could you explain how the safe search algorithm actually works?

Answer 41:35 - So we use a number of factors in figuring out when to show which content to to which users in the search results. I don't think there's like this one simple thing that makes safe search work or not. I suspect with a website like yours it'll always be kind of tricky for algorithms to figure out watch what exactly we should be showing here and how we should be showing that in the search results. I think I passed your website on to the the team here wants to take a look at it as well. So like I can definitely double check with them but I imagine it'll always be kind of tricky and a bit borderline for our safe search algorithms to figure out how we should be handling this kind of website. Which is always I think a little bit unfortunate but it's hard to find exactly the the right balance there.

Question 42:37 - I have two websites that offer very similar content some of it is even duplicated but only one will verify for Google News while the other one won't the noticeable difference is one has a health and fitness section while the other one focuses more on lifestyle content and celebrities, why why would one be accepted into Google News and not the other one?

ANswer 43:43 - I don't know why why that might be happening I don't know the the Google News policies specifically in that regard so it's really hard to say. In general though if these websites are so similar that you're saying some of the content is even duplicated maybe it makes sense to just focus on one website rather than to have two websites that are kind of essentially duplicate or very similar targeting same audience but that's I think more of a question in general for you to kind of consider. With regards to Google News specifically I would recommend going through the Google News publisher forum and double check with the folks there. The experts that that are in the forum there have a lot of experience with sites that are accepted to Google News and sites that get improved so that they do get accepted and sites that wouldn't get accepted to Google News. So they can probably give you some tips with regards to what to watch out for specifically for Google News.

Question 44:08 - Hotel website and even if you search for it with its exact name which is unique I can't see it in the first page of search results. My Google my business listing has been punished for two weeks this listing was closed by admins and I sent the documentation and they understood was mistake and we opened it. I suspect this is the reason why my web site can't be found.

Answer 44:38 - So I don't know about the specific case here so that's really hard to say but in general just because of web site isn't in Google my business wouldn't mean that we wouldn't show it in web search results for the most part the the web search results are independent of the Google my business listings. Obviously if it is in Google my business and we show it in that map's listing then that would be one place where your website would be visible but just because it's not in a Maps listing doesn't prevent it from appearing in the normal search listings. So my suspicion is that there's probably something else that you could be focusing on or that you could be looking at there and like in some of the other cases I'd recommend going to the webmaster help forum and getting some input from other people who've seen a lot of these cases and might be able to help you figure out what you could be doing there to improve.

Question 45:42 - I noticed Google rewrites some titles and meta descriptions any idea of how to know if Google will rewrite the content or keep the original version?

Answer 45:53 - We do have guidelines for how to make good titles and good descriptions so I'd recommend taking a look at that. Oftentimes when I see Google rewriting the titles or the snippet that's usually more based on situations where we see kind of almost like keyword stuffing happening with the titles or the description. So that might be one thing to kind of watch out for another thing to keep in mind is that we do try to pick titles and descriptions based on the query. So if you're doing a site query and you're seeing your titles and descriptions in one way that doesn't necessarily mean that they'll be shown the same way when normal users search with normal queries. So I kind of take a look at both of those and also definitely make sure to check out the Help Center article.

問題 46:46 - Googlebot 如何查看網站個性化？ 我們有一個新產品，可以將網站內容分層，以允許根據行業位置甚至單個公司進行個性化。 這使我們能夠真正為個人最終用戶定制內容​​。 我擔心我向 Googlebot 顯示原始頁面內容並向最終用戶顯示個性化內容這會對我們的客戶產生負面影響嗎？

回答 47:14 - 也許。 也許會的。 所以要記住的是，Googlebot 會為 Googlebot 看到的內容編制索引。 因此，如果您有一些獨特的東西要向個人用戶展示，而 Googlebot 永遠不會看到，那麼我們將無法將其編入索引。 我們將無法在搜索這些查詢時顯示該網站。 因此，例如，如果您有一個如果您是我不知道您是否識別出來自美國的用戶並且您顯示英語內容您向來自法國的用戶顯示法語內容並且 Google 從美國抓取，那麼 Googlebot 將只看到英文內容，並且永遠不會知道該網站上實際上還有法語內容，因為它永遠無法看到該內容。 所以這裡要記住這一點，如果您只是在進行隔膜個性化，並且喜歡添加相關產品，或者可能根據位置或其他屬性在頁面上的主要內容中添加其他信息，那麼我們將能夠根據我們可以看到的主要內容對頁面進行排名，但我們仍然不知道您通過這些頁面添加了什麼樣的附加信息層。 所以這不是我們的問題，比如懲罰一個網站做或造成任何問題，這是更實際的事情，我們看不到它，所以我們不知道我們應該如何排名。

問題 49:25 - 有兩個小問題，我的酒店網站有一個域名.com.tr，因此 Google 會在 Google 網站管理員工具中自動將其區域設為土耳其。 我無法更改它，但我的客戶主要是來自英國的人，如果從英國搜索我想被列出，如果我想為來自歐洲的人列出，你認為需要更改域名嗎？

回答 49:50 - 你可以這樣做。 因此，當來自某個國家/地區的用戶正在搜索本地內容時，我們將使用地理定位來嘗試為這些用戶突出顯示這些頁面。 因此，如果英國的用戶正在搜索土耳其的酒店，則無需進行地理定位，因為英國的網站與用戶在土耳其明確搜索的內容無關。 所以我認為大多數情況下你不需要在那裡使用地理定位。 我認為這是一個非常好的網站，我們承認土耳其是這個國家仍然可以在全球範圍內具有相關性。 因此，除非您像比薩餅店那樣提供特殊的土耳其比薩餅，然後將其交付給倫敦的用戶，然後倫敦的用戶在倫敦搜索比薩餅，那麼您的土耳其網站就會出現問題，但是如果倫敦的用戶是說我想在土耳其搜索酒店，然後在您的網站上就可以了。

問題 52:01 - 許多出版商的一般問題。 你會驚訝於有多少人創建了大量無用的標籤，這是我們幾年前意識到的，就像我們有成千上萬個標籤一樣。 我們工作非常努力，我們減少了幾百個標籤，我們對我們如何做到這一點非常滿意，現在我看到即使在那之後我們為 301 重定向所做的一些事情。 現在我看到了我們不再涵蓋的事情，例如名人犯罪，名人離婚，我們只是做事實檢查，然後當你得到所有這些重定向到這種標籤時會發生什麼更長的適用時間，它只是消失了，還是你想到了一個或以其他方式重定向，因為我真的想不出一種方法來重定向讓我們說名人離婚或健康再到某事，但我們喜歡讓我們說一個在這一點上，該標籤的數百個故事。

回答 53:11 - 我認為這是我可以隨著時間自然進化的東西。 因此，如果您開始在那裡擁有更多內容，並且您想恢復該標籤，那就太好了。 如果您想將更多的東西結合起來，那也很好。 這些幾乎是類別的頁面，它們隨著時間的推移而演變，我認為這很正常。

問題 - 但是如果那個類別不再有用了會發生什麼，它只是做了它，它只是永遠存在，我的意思是它很好，但我顯然想盡可能多地鞏固。

回答 53:49 - 我認為合併是一個很好的選擇，您可能會說它甚至可能知道索引是有意義的，因為我們真的不想再為該內容編入索引，如果人們知道它是，我們希望將其保留在我們身邊在那裡，他們在您的網站中明確搜索它，但也許沒有索引會幫助谷歌或其他搜索引擎更多地關注可索引的內容。